Are you struggling with generating sales leads?

What methods are you using to to get sales leads? Making cold calls? Trade shows? Mass advertising? Buying mailing list?

None of the above is comparable to Internet Marketing. I've been working with clients engaging in both B2B (business to business) and B2C (business to consumer) markets. Many of them relied on cold calls or trade shows to generate sales leads. These tasks are daunting because their return on investment is so poor.

We all know that cold calling can be very difficult and time-consuming, in most cases. First you need research to find right target audience. Then It usually takes at least 10 phone calls to reach a decision maker. And needless to say, the most discouraging part is handling rejection. Sales management can be a big headache too; you need to continuously work on attitude and motivation issue of your sales reps.

Now let's look at trade show. Make one client as a real example. They make industrial surveillance products. They used to exhibit at several major trade shows. Averagely, one show costs them $7000 (not including indirect cost such as wages). Out of this investment, it would be hilarious if 40 quality leads are brought in. Hence we can say the cost per leads acquisition (i.e., ROI) is $150. I helped them deploy internet marketing initiative including SEO, Adwords and website conversion improvement. Now they are spending $6000 monthly on Google Adwords, which constantly generates roughly 200 leads. Simple math, the cost per leads is $30, only 1/5 of what trade show would cost.

Yes, your website should function as your DIGITAL SALESPERSON! Don't look for customers - let them find you!

Whether you are an established company with a website existing for years but struggling with stagnant traffic and shortage of sales leads, or a startup that just launched a new website and is eager to quickly build your awareness online, based on my over 7 years internet marketing experience working across a broad range of B2B and B2C industry sectors, I believe I can help you succeed in the digital market.

The consulting services I provide include:

Search Engine Optimization – I've seen numerous commercial websites, even including some marketing agency's, overemphasize look and feel. Their homepage is made up entirely of graphics. An enormous Flash file, a huge company logo, or a montage of images. Think their sites look professional? Think again. A website lack of meaningful text has little chance to be ranked well by search engines, one of the most important approaches your target audience use to look for products. More than 86% of all people arrive at web sites by using search engines (according to a survey by the Georgia Institute of Technology). Having your website appear in the top 30 positions on the 3 major search engine (Google, Yahoo, MSN) is crucial as it is the most cost efficient means of generating quality traffic and stand out from competition. I will work with you to optimize your website's search engine performance by analyzing each single page of your website, and applying legitimate techniques such as researching keywords, enhancing web site content, optimizing meta tags, and building links with relevant websites.

Pay Per Click advertising - If you have a newly launched website, it will be extremely difficult and takes a long time to climb to the top of the search engine rankings. In that's your case, Per Per Click advertising is your best option to quickly build presence on search engine result page. By advertising with pay-per-click, you pay a certain price to be listed near the top of the first page of the search engines for your chosen keyword or phrase. Every time someone clicks on your PPC ad, you pay for that click. Compared with any other type of internet ads, PPC advertising costs pennies to launch and yields unparalleled Return on Investment (ROI). You are guaranteed highly quality traffic from your target audience because they are actively looking for your products or services. And among all types of PPC advertising solutions, Google Adwords is your No. 1 choice.

Conversion Improvement – Driving traffic to your website is not the ultimate goal of your marketing efforts. Ultimately, it's all about conversion rate: the percentage of visitors your site can turn into sales leads. According to a recent Gartner Group study, more than 50% of web sales are lost because visitors cannot easily find the content, products, or services they're looking for on web sites. Conversion rate is the fundamentally important metric to track. I will work with you to conduct a page-to-page thorough analysis to your website, identify your target audience’s demographics and psychographics, and come up with an highly effective action plan to increase conversions.

Email Marketing Services – I can provide you with the technology, customer support and best practices training needed to maximize the success of your email marketing programs. I provide a wide variety of flexible services including delivery solution recommendation, strategic development and direction, email creative design and development, subject line and creative testing, CAN-SPAM Act compliance, best practices implementation and result analysis.

Make your website sell, contact me today.